Trust Flow is the new kid on the block that you need to learn to master. It is created by Majestic SEO and has overtaken PageRank as the most important metric for search engine success. Digital marketers, SEO professionals, and business owners need to understand how to improve their Trust Flow score to succeed online. Advancements in technology have taken ranking to the next level. Although there are more than 200 Google ranking factors, Trust Flow provides a direct look into how a website will perform on the search engine. If you want to find out how you can improve your Trust Flow, you have come to the right place. This post shares all the information you need about the metric.
What Is Trust Flow?
Before we take a close look at how you can improve Trust Flow, it is important that you know what it is. The metric determines the quality of a website and assigns a score between 0 and 100. To create the metric, Majestic manually scoured through countless websites and created a secret list of trusted seed sites that form the foundation for Trust Flow. Thus, the closer a website links to a seed site the higher its Trust Flow score. It is important that you use Monitor Backlinks Free Backlink Checker to determine the Trust Flow of a website and if it is a seed website. It also allows you to find the score of competitors.
For instance, Facebook has a perfect score which means that it is a seed website. If you can get a backlink from Facebook, it would truly benefit your score. The reason why the metric has been named “Trust Flow” is that as websites link to each other, trust flows. Therefore, the closer the website links to a seed website the higher its Trust Flow.
What Is A Good Trust Flow Score?
Typically, a Trust Flow score of 20 to 40 would be good. If you can achieve a score of 50 or higher, it would be considered great. However, a score of less than 10 would be deemed poor. One should keep in mind that a part of the Trust Flow metric is Topical Trust Flow which shows the relative influence a webpage has in any given category or topic. It reveals the industry in which a website has authority and makes it easy for users to find influencers.
The Top Strategies to Achieve a Higher Trust Flow Score
Become a Content King
Content is still king. It is something that every SEO professional and digital marketer knows. However, you truly need to become the king of content to get high Trust Flow backlinks. Mastering content is anything but easy. Your business might just have started creating content or you might have a blog that has hundreds of posts. What you need to do is build authority within your niche by creating content that highlights your expertise. Quality content will help you reach new audiences, establish loyalty and trust with customers, and convert readers. Besides, valuable content will encourage your audience to share your blog posts which would ensure that it reaches new people.
The fact is that your readers are the best advocates of your product or service. Only when you create amazing content would you encourage them to share it. This is where shareworthy writing that consists of entertaining images and valuable information comes in handy. Value is everything, especially considering the fact that more than 2 million blog posts are shared online every day. You need to find out what your audience values in order to deliver value. This is where keywords come in. You must develop your target customer persona and consider the following questions.
- What are the pain points of your target customers?
- Why do your target customers search and purchase your product or service?
- Which components of the product or service entice customers to search for your business? What is relevant, interesting, exciting, and unique to your audience?
Review the above to come up with short and long-tail keywords. Different terms are used by online shoppers. Therefore, you must adopt a customer-centric approach. Opt for casual, human phrases instead of technical, jargon-loaded words. You can use free tools like Uber Suggest and Keyword Tool Dominator for the research. These tools will expand the potential phrases to help you expand your reach. Compile a list of relevant keywords and proceed with the following.
- Create a blog if you do not have one and post content for internal linking opportunities. It will allow you to establish a strong link with your readers.
- Use Medium to submit content for free. It does not have a submission process and has a great Trust Flow score which means that it can help expose your website to more backlink opportunities and the possibility of reaching a new audience.
- Turn to Quora to build your online presence.
Another great tip to improve your Trust Flow is giving guest posting a try. Having a guest posting strategy is necessary. It is an integral part of the content creation strategy as it allows you to expand your reach. You will need to target websites that have a high Trust Flow to build backlinks. Some of the most popular guest post sites that boast a high Trust Flow score include the Huffington Post (85), Entrepreneur (77), and Inc. (75). There are countless guest posting sites and blogs that you can check out depending on your niche. Guest posting allows you to improve your SEO performance. This is why publishers and managing editors worldwide receive endless requests from writers and businesses for publishing opportunities. Hence, you must deliver value to stand out.
Quality content can only be created when you are able to provide value to others. Avoid creating spam content as it will not get you anywhere. You would only prove to be one of the many third-party websites looking to exploit someone’s ranking. The following steps will help you with guest posting.
- Conduct Extensive Research: The first thing that you need to do is conduct extensive research. Look for content outlets, blogs, and magazines related to your niche. Look for opportunities by turning to high ranking websites that cover content that is related to your offering.
- Come Up with 3 to 5 Pitches: Find out which type of content is popular across each website. The website might even have guest blogging guidelines that you can learn more from. It is common for editors to include specific topics that one should write about or avoid altogether. Create content that has not been published before for an increased chance of getting those backlinks. Editors appreciate the preparation and hard work.
- Pitch the Guest Blog: The next step that you need to take is to pitch the guest blog. Some websites provide an email address or have contact forms that you can fill out. Make sure to follow the guidelines to submit your pitch.
- Write and Publish: Once your pitch gets approved, you can start writing the post and have it sent to the editor. You must include or more links to the website as they will help you get backlinks.
Establish a Relevant Influencer Strategy
Influencers have become all the rage these days. Consumers want to make a purchase decision after finding out what influencers have to say. Although influencer marketing is not as straightforward as guest posting, it is important that you take advantage of it to boost your Trust Flow score.
Once again, value is everything. Here is how you can build the perfect strategy.
- Research: Dive deep into your target audience. Search for specific hashtags. Do not pay attention to the numbers as it is not necessary for popularity to mean influence.
- Create a List of Influencers: The next thing that you need to do is create a list of 10 to 20 influencers who cater to your niche. You can turn to Monitor Backlinks to validate their Trust Flow score.
- Aim to Build a Relationship When Reaching Out to Influencers: Even though links are important, it is even more important that you establish a relationship with influencers. You need to tell them how they can benefit from the opportunity as well.
Attend Virtual and Live Events to Build Your Network
Sometimes, you just have to go the extra mile to improve your Trust Flow score. This is why you have to attend virtual and live events to establish a network. Not all SEO optimization happens over the internet. This is where in-person opportunities come into place. They allow you to showcase your expertise to gain high Trust Flow backlinks. Conferences, seminars, and other events allow you to expand your network and audience. They provide you with the chance to talk about your website. Then, you can write articles about the events to gain more traction. Going to such events also allows you to establish yourself as an authority in the niche.
Improving your Majestic Trust Flow score is not an overnight process. It requires a great deal of dedication. Only through patience and persistence can you expect to achieve the desired score. Make sure to monitor your backlink profile as your website continues to grow. It will allow you to take your SEO game to the next level.