Google was king when it came to the number one metric just a few years ago. Everyone wanted to monitor the metric and find ways to improve it. The metric was none other than PageRank. It was considered to be a close indicator of search engine success. However, Google has placed a damper on the idea that the metric offers a view into the direct relationship of a website and its search engine ranking. The reason behind this is that Google wants websites to improve in many other ways. Therefore, Google put an end to updating PageRank. The last update that was made to PageRank was a long time ago which means that PageRank is no longer the most important metric. Today, the focus has shifted to Majestic SEO’s Trust Flow.
What Is Majestic SEO’s Trust Flow?
Majestic has a few interrelated metrics such as Topical Trust Flow, Citation Flow, and Trust Flow which are all similar in how they are put together and measured. As you are interested in finding out how to increase Majestic Trust Flow, this post will leave out the rest. Trust Flow measures the quality of incoming links based on the quality of links that point to the linking website. Websites that have a ton of quality coming in would on a ton of quality onwards. On the other hand, if a website has little quality coming in, it would not have much value attached to it. What makes things unique is the fact that it operates without considering the volume.
Why Is It Important?
The reason why you need to focus on Majestic Trust Flow and its improvement is that it has made it harder to game the system. It means that you can utilize hundreds of apps to generate backlinks for the website, send those links to a filter website which would direct the links to your business website. However, such links would be of no value according to Trust Flow because not a lot of value would be coming in.
Instead, a single link from an authority website such as an industry giant would be far more valuable than hundreds of links. Besides, a single link from an authority website would also have significant Citation Flow. Thus, Citation Flow would measure second-and third-degree connections, unlike Trust Flow which measures perceived value and would prove to be a better indicator of search engine performance. In fact, Citation Flow has a lot in common with PageRank as it is susceptible to spam which Trust Flow is able to overcome.
Monitor Trust Flow
Now that you know about the importance of Majestic Trust Flow, you need to learn to monitor it. You can simply head over to the Majestic website to check Trust Flow or any other metric. When you visit the website, you will only need to enter the URL of the webpage that you need to analyze. Since Majestic updates its index every day, you must use the fresh index to analyze the most accurate data. When you view the metric, you will come across Trust Flow and Citation Flow. You will also see the number of referring subnets, referring IPs, referring domains, and external backlinks which measure the uniqueness of the links pointing towards your website. Moreover, you would also get to view a graph of where the backlinks show.
How You Can Boost Majestic Trust Flow?
Since Trust Flow has become the best indicator of search engine success, you need to find out how you can improve Majestic Trust Flow. The process requires you to build authoritative backlinks. A great thing about Majestic is that it has the same set of rules as Google. This means that spam links would be bad and links from authoritative domains would be good. As for no-follow links, they would pass through nothing. Let’s take a look at how you can increase Majestic Trust Flow.
Identify an Industry Influencer
The first step that you need to take to increase Majestic Trust Flow is to identify an industry influencer. This step requires you to find a seed that would offer an authoritative link. How you go about the step comes down to the type of relationship you want to have or already have with the influencer. It is best that you opt for a personalized route. This will require you to study the type of content they post frequently. Thus, you will be able to figure what type of ebook, guide, case study, or data they would be interested in sharing. It will help you determine the type of content you can produce for them. Ultimate guides are the best option as they contain infographics and detailed statistical analyses. All of the content can be shared by the influencer of your choice. Before you dig deep, you need to consider the following.
- That the influencer is actually an influencer rather than an imposter. This is where Majestic comes in handy. It allows you to determine if they would prove to be a good fit for you or not. Only if they have a high Trust Flow and Topical Trust Flow based on the niche you want to target should you dedicate your efforts towards creating content for them.
- Next, you also have to make sure that the content you can produce for the influencer has not been already covered. For instance, if they already have a PPC guide, there is no point in writing a PPC guide for them. You also have to determine if the content they have covered is better than the content you can produce for them.
- That you are able to do the topic justice. If you cannot bring something new to the table, you would be unable to get their attention.
The final goal should be to have a piece of content that you can send them and entice them by showcasing your expertise in the field. All you have to do is send the link to the content to the influencer to check out. If your content is good enough, you will be able to inspire the influencer to create content that cites it or as something they can link their future piece to.
Analyze the Influencer to Find More Influencers
As you work towards earning a link from your chosen influencer, it is a good idea to run them through the backlink checker on Majestic. It will allow you to find the most influential websites that have linked to the influencer. You have to understand that no high profile website got to whether it is without support from other high profile websites.
At the end of the day, the industry is just a community and people know one another regardless of whether companies are competing for a similar niche as they have to treat each other with due respect. Therefore, what you need to do is find other influencers whom you can target in the same manner. You might just get lucky and create content that works for other influencers as well. It would ensure that you kill two birds with the same stone. But, you must ensure that you adopt a personal touch for each influencer you target by learning as much about the influencers as possible.
Select a controversial piece that the influencer has recently made and create a post that provides insight into the other side of the coin. No matter if you agree with them or not, the controversy will convince them to link to your post. However, you must avoid being antagonistic that you end up competing with the blogger.
Search for Guest Posting Opportunities
Lastly, you need to search for guest posting opportunities to increase Majestic Trust Flow. There is a well-defined way that allows you to find guest posting openings on the web. It works as long as you do not exploit it. When trying to increase Majestic Trust Flow, you should make sure that you find a website that promises guest blogging opportunities and run it through Majestic to view its Trust Flow rating.
Only when the website has a high Trust Flow rating in the range of 20 to 40 should you consider writing for it. If you are able to find a website that sits in the 50s or 60s range, you must put in extra effort to appeal to it. However, if the website has a score of under 10, it is not worth writing for. You will also need to check to see if the links they allow are followed. In case the links are not followed, there would be no point in pursuing the guest posting opportunity. However, it does not mean that it is worthless as it could still help with branding and ensure that you gain exposure to another audience. But, it would not improve your Majestic Trust Flow.
Once you have finished reading the post, you will know how to increase Majestic Trust Flow. To sum things up, the lesson here is to focus on developing content that helps you get noticed. It comes down to becoming a part of the community and gaining links to improve your search engine ranking. Since a low Trust Flow score means that your website does not rank well, it is important that you follow our advice.